Real estate is not a one-size-fits-all industry, and it is possible to set yourself apart by working within a particular niche. By specialising, you can become the go-to agent for buyers and sellers in that niche, which makes it easier to market yourself while owning your niche. You also want to choose your niche carefully. It should be a lucrative segment that isn’t already too crowded with specialist real estate agents. Read on to discover our picks for niche real estate markets agents can specialise in.
Eco-Friendly and Sustainable Properties
One of the fastest-growing trends in global real estate is the demand for green, sustainable homes. With more buyers conscious about their carbon footprints, eco-friendly houses, featuring solar panels, energy-efficient appliances, and sustainable building materials, are hot commodities. The 2022 National Construction Code (NCC) requires new houses and apartments to have a minimum energy efficiency rating of 7 stars. Also consider older houses that have been retrofitted for energy efficiency. As an eco-specialist, you can be the go-to agent for clients wanting a greener tomorrow.
Historic Homes
Historic homes offer a unique charm that’s hard to replicate. They transport their owners back in time and tell a story that newer builds simply can’t. If you’ve got an appreciation for architecture and a knack for storytelling, this niche could be your calling. It’s about selling not just a home, but a piece of history.
Luxury Apartments in CBD
Wealthy professionals and investors are always after luxury apartments in central business districts (CBDs) across our major cities. These high-end properties offer a blend of convenience, luxury, and status. Position yourself as the insider with access to these prestigious addresses to carve a successful niche for yourself.
Holiday Homes and Short-Term Rentals
Australia’s stunning landscapes and holiday hotspots offer a booming market for holiday homes and short-term rentals. Properties in locations like Gold Coast, Byron Bay, or Margaret River could be your ticket to a niche that’s always in holiday mode. Plus, with the rise of platforms like Airbnb, these properties are increasingly in demand.
Accessible and Inclusive Housing
A significant, yet often overlooked, niche is accessible housing. This includes properties designed or modified for seniors or people with disabilities. As an inclusive housing specialist, you can play a key role in ensuring everyone has a place to call home. Like any other niche, stay informed about trends and regulatory requirements within this specialty.
New Developments and Development Opportunities
Building a relationship with property developers is a path to not one, but two niche specialisations. The first is in marketing new developments to buyers. The developer benefits from having to spend less time marketing their new development. And you as the agent can end up with a steady stream of new inventory for potential buyers.
But you can also help developers find new land and development opportunities. Here it is vital that you build your own knowledge around property development, zoning, infrastructure, and other factors developers deal with. Don’t wait for sellers to come to you with undeveloped land or sites with new development potential. Use Archistar instead. You’ll be able to easily find and assess thousands of development opportunities, supported by zoning and planning rules and critical market data.
There’s a world beyond selling standard residential properties. Embracing a niche in the real estate market not only makes you stand out from the crowd but can also provide a fulfilling and lucrative career. Start exploring and using Archistar to support your specialisation by creating a free account. This gives you immediate access to critical property information and an opportunity to see how the platform can benefit you and your real estate niche.
